• All content is stocked and managed centrally and pushed to each screen
• Screens connect to the central system via the internal computer network
• Any content format can be displayed: text, images or video
• Screens can be used for:
• Signage: store layout, department name, item names, emergency instructions
• Information: store hours, item prices, events listing
• Promotional messages and advertising: store promotions or advertising / marketing messages from product manufacturers
  
  
• Content is dynamic and can be changed at any time at no cost:
• Department/product names can be updated any time the store layout changes – no need to replace existing signage
• Prices can be changed or replaced with promotional pricing information at any time
• Promotional messages can be displayed at key locations in the store
• Retailers can offer promotional packages to manufacturers, allowing them to display promotional videos and advertising messages next to their products. The content can be uploaded from the manufacturer via an Internet connection – no shipping costs and no delays.
• In the case of an emergency, instructions can be sent immediately to every screen in the store
  
  
• Screens can play promotional messages while customers wait to pay for their goods. The messages can be programmed in advance and played back to back in a loop on a dedicated channel. The playlist can be updated at any time.

The system can also be used by the retailer as an internal communication tool:

• Internal communication messages on screens in administrative offices
• Promotional videos and company presentations can be shown in reception areas and meeting rooms
• Training presentations and videos can accessed at any time during training sessions
• Broadcast TV news and real-time financial information can be made available to management and accounting staff.